A new identity
Proud of where we came from.
Confident in what we can do.
Ready for what comes next.
neuwerk marks the beginning of a new chapter.
The break
Born from Continental’s former Original Equipment Solutions business area, the company now moves forward with a distinct identity of its own.
The name
The name combines two ideas that define who we are: neu stands for renewal, progress and the courage to evolve. werk stands for our foundation: engineering expertise, industrial capabilities and the craft to turn ideas into reliable solutions.
- neuThe courage to change.
- werkThe craft to build it.
- neuwerkBuilt to move forward.
Purposeful, distinctive
and built to perform
The neuwerk visual identity reflects what the company stands for: expertise, clarity and progress. The rising diagonal element symbolizes momentum and the confidence to move forward. The clean wordmark represents focus, technical excellence and strength of purpose.
Like our solutions, the identity is purposeful, distinctive and built to perform.
Built on German engineering heritage and shaped by decades of automotive experience, neuwerk brings together what makes us strong with a clear ambition for the future: to become more focused, more customer-centric and more integrated as one independent company.