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Chris Brogan explains how smart companies include social media in their marketing.
How does one become a leading social media expert? "I decided to leave the real IT world to run off and join the circus," said Chris Brogan.
Brogan spent 16 years working in the IT trenches for a major telecommunications carrier, including trying to stuff big servers into tiny rental cars for remote installations. He now works for CrossTech Media, the company that puts on the ITEC shows I’ve been speaking at, so I've had the chance to hear several of Brogan's speeches and he's been forced to listen to mine in return.
“Turning ROI Into Return on Influence” is the title of one of Brogan's presentations. The ideas Brogan presents in this and other talks help companies realize social media and social networking are new ways to reach out to customers. These methods humanize the company and let customers engage in areas they like rather than what the corporate marketing department decides.
Continued
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